Why Merchants Save Their Best Offers for Checkout
Merchants have plenty of ways to target shoppers with promotions. Their problem is getting the right offer in front of the right customer while there is still a purchase to influence. That gap shows up clearly in “The Smart Basket Opportunity: How Merchants Can Capture More Consumer Spending,” a July 2026 report produc
Merchants have plenty of ways to target shoppers with promotions. Their problem is getting the right offer in front of the right customer while there is still a purchase to influence. That gap shows up clearly in “The Smart Basket Opportunity: How Merchants Can Capture More Consumer Spending,” a July 2026 report produc
This story was curated by Paysonas from PYMNTS.com as part of our daily payment-industry briefing. Read the original article for full details.