Study Finds Credit Card Loyalty Is More Fragile Than It Looks
A credit card can go from first choice to forgotten backup faster than an issuer can say “statement credit.” Once the wallet changes order, the next purchase often follows the new leader. “The Switching Trigger: How Issuers Can Stop Their Credit Cards From Losing Top-of-Wallet Status” was produced by PYMNTS Intelligenc
A credit card can go from first choice to forgotten backup faster than an issuer can say “statement credit.” Once the wallet changes order, the next purchase often follows the new leader. “The Switching Trigger: How Issuers Can Stop Their Credit Cards From Losing Top-of-Wallet Status” was produced by PYMNTS Intelligenc
This story was curated by Paysonas from PYMNTS.com as part of our daily payment-industry briefing. Read the original article for full details.