Gen Z Hands Merchants a Checkout Ultimatum
A merchant can spend to get a Gen Z shopper through the digital door, persuade them to choose a product, and still lose the customer over the payment methods displayed at checkout. Twenty-eight percent of Gen Z shoppers abandoned or would have abandoned an online cart in the previous month because digital wallets weren
A merchant can spend to get a Gen Z shopper through the digital door, persuade them to choose a product, and still lose the customer over the payment methods displayed at checkout. Twenty-eight percent of Gen Z shoppers abandoned or would have abandoned an online cart in the previous month because digital wallets weren
This story was curated by Paysonas from PYMNTS.com as part of our daily payment-industry briefing. Read the original article for full details.