CPG Brands Rank Checkout as Top Promotions Priority, but Budgets Lag
Consumer packaged goods (CPG) brands have identified a checkout capability they want. The spending to build it has yet to follow. Fifty two percent of CPG brands and manufacturers say an embedded, automatic smart tool at checkout would most improve their promotional capabilities, according to a new PYMNTS Intelligence
Consumer packaged goods (CPG) brands have identified a checkout capability they want. The spending to build it has yet to follow. Fifty two percent of CPG brands and manufacturers say an embedded, automatic smart tool at checkout would most improve their promotional capabilities, according to a new PYMNTS Intelligence
This story was curated by Paysonas from PYMNTS.com as part of our daily payment-industry briefing. Read the original article for full details.