71% of Card Switchers Choose a Card Already in Their Wallet
Credit card issuers may think their biggest retention threat is another bank persuading a customer to open a new account. But the replacement card may already be sitting in the customer’s wallet. PYMNTS Intelligence’s “The Switching Trigger: How Issuers Can Stop Their Credit Cards From Losing Top-of-Wallet Status” repo
Credit card issuers may think their biggest retention threat is another bank persuading a customer to open a new account. But the replacement card may already be sitting in the customer’s wallet. PYMNTS Intelligence’s “The Switching Trigger: How Issuers Can Stop Their Credit Cards From Losing Top-of-Wallet Status” repo
This story was curated by Paysonas from PYMNTS.com as part of our daily payment-industry briefing. Read the original article for full details.