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44% of Brands Want to Set the Rules for Checkout Rewards

Source: PYMNTS.com•November 9, 2026

Every brand in a PYMNTS Intelligence survey could see a reason to fund rewards at the register, and the largest share wanted a say in which items earned shoppers a discount. That’s one finding from “The Smart Checkout Opportunity: Why Brands Are Ready to Fund a Smarter Checkout Ecosystem,” a PYMNTS Intelligence report

Every brand in a PYMNTS Intelligence survey could see a reason to fund rewards at the register, and the largest share wanted a say in which items earned shoppers a discount. That’s one finding from “The Smart Checkout Opportunity: Why Brands Are Ready to Fund a Smarter Checkout Ecosystem,” a PYMNTS Intelligence report

This story was curated by Paysonas from PYMNTS.com as part of our daily payment-industry briefing. Read the original article for full details.